![]() ![]() The story unfolds in a way that it lends trust to Darren’s stature as an industry expert. Not only does it lend the much-needed relevance and context to the brand’s existence – but it offers a chance for the consumers to relate to the story and develop trust.įor instance, ProBlogger’s About Us page does an excellent job of conveying Darren Rowse’s story. Create A StoryĬustomers place great value on the creation of a brand story. ![]() They made a statement and tried to showcase their company’s personality with just this simple text and one high-quality image. This is what the company CultivatedWit, looks to achieve through the use of over-sized text and humor in the About Us page. ![]() As one of the first things a visitor sees, headlines can intrigue, interest, and attract a consumer to read through your About Us page. Sometimes your website visitor is in doubt between you and your rival, so it’s not unusual that they decide to check your About Us page to make a decision.Ĭhances are if you had a killer headline – you would’ve held on the lead. The headline is the website element that ensures if the visitor is going to stay on the web-page or bounce. The headline has the power to pull or push people away from a website. Their About Us page does an outstanding job of crafting that illustrious vibe through stylish imagery and extravagant text. Bentley owners are likely to be affluent people that look more from a car – a luxurious experience. To align with their objectives and ‘pain points,’ companies need to research their target audience and ensure the About Us speaks to them, rather than in a generic tone.īentley, the prestigious car brand, does an excellent job of captivating its target audience. It is imperative for companies to realize what drives their consumers, and who do they look to address in their ‘About Us’ page. Personalize Content to Your Target Audienceīar a few sectors, not every business caters to the general public. Here are some tips (with examples!) on how you can create a perfect About Us page: 1. They engage visitors, tell your brand’s story, and build consumer trust – ultimately growing your business. The Anatomy of a Perfect About Us PageĮxemplary ‘About Us’ pages aren’t just well-written pieces of content, but so much more than that. This article will shed light on how to create the perfect About Us page. ![]() In a saturating economy, consumers are often left confused which brand to choose – and this is when an effective About Us page can tilt their decision in your favor.Ībout Us pages are some of the most frequently visited pages on a website, but despite their significance in forming a relationship with the customer, they are not paid their due share of attention. Anatomy of The Perfect About Us Page The about us page is one of the most frequented pages of any website and possesses the power to sway a customers decision, that’s why you want to nail the anatomy of the perfect about us page.Īs consumer awareness grows and people analyze more than just the price point when purchasing goods, the importance of trust in the business-consumer relationship continues to gain significance.Ĭonsumers now want to buy from brands that are looking for more than just to sell their products – brands that share the same core set of beliefs and values as the customers themselves. ![]()
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